Social Influence Jumpstart

Networking is who you know. Marketing is who knows you. Learn how to leverage the most popular social platforms(YouTube, Linkedin and Instagram) to grow your influence, build an audience, establish your expertise and develop your personal brand, even if you’ve never created content before. You’ll learn high level content strategy, story telling techniques, how to scrape for content ideas, best practices for engagement, how to work with teams to scale your efforts, and growth hacking strategies.


Week 1: Content Strategy

Understanding interruption vs. permission marketing and why social media is not a license to spam. If you want to reach more people, you have to teach more people. Content strategy overview using the “content pyramid”—an alternative to Gary Vaynerchuk’s “86 Pages of Insanity” (The GaryVee Content Model). Small group breakout session to define your goals and KPIs. Define your ideal audience. Anticipate needs/wants. Identify gaps/opportunities. Social media platform overview.


Week 2: Content Creation

Define your expertise. Drop and give me 20 exercise. Matching your strengths to social platform (writing, image making, research, analysis, commentary, video, live-streaming, podcasting). Design thinking for content: observe → hypothesize → test → measure → iterate.

Best practices content creation for Linkedin (story formula), YouTube (5 Cs of Content Creation), and Instagram (AIDA).


Week 3: Growth Hacking

How to tap into algorithms through search, hashtags, and engagement techniques. Case study breakdowns. When and how to boost your posts. Guest posting/blogging.




Course expectations:

We ask that you...

  • Come willing to engage, learn and grow
  • Commit to full participation each week
  • Actively participate in the daily actions provided by your track coach
  • Plan to set aside 3 - 4 hours per week to participate in the track coursework
  • Try new things and have fun!




Live Sessions Schedule*

25 January, 7 pm - 9 pm EST
Content Strategy with Chris Do

28 January, 12 pm - 1 pm EST
YouTube Masterclass with Sean Cannell

2 February, 7 pm - 8:30 pm EST
Content Creation with Chris Do

9 February, 1:30 pm- 2:15 pm EST
How to Build Your Personal Brand on Social Media with Jasmine Star

11 February, 7 pm - 8:30 pm EST
Growth Hacking with Chris Do


TIME ZONE CONVERTER


*You will receive Zoom details and "Add to Calendar" option 10 days prior the start of Jumpstart January (starting date 25 January, 2021). Weekly schedule may adjust slightly.

ALL SESSIONS WILL BE RECORDED AND WE WILL SHARE THE RECORDING WITH YOU AFTER EACH SESSION.




Value-added benefit to The Social Influencer Lab:

Apply what you learn in the lab and expand your reach through EO’s social media channels. At the conclusion of this lab, show EO--and the world--how you are implementing what you've learned! As a participant of this program, you’ll be able to be one of the first members to apply to take over EO’s Instagram Stories. If selected, we’ll "lend" you our account for one day so you can showcase what a day in the life of an entrepreneur looks like for you.

In the meantime, you can still tap into EO's audience, show us what you learned, and grow your visibility by tagging us on social media for a chance to be featured:

Instagram: @entrepreneursorg

Twitter: @EntrepreneurOrg

Facebook: @EntrepreneursOrganization

LinkedIn: @entrepreneursorganization

#EONation